When I’m meeting with a new client I often hear, “I want to start a blog but I don’t know what to write.” A legitimate claim, to be sure, but one that is not impossible to remedy.
Most business owners enjoy a passion for their jobs that can’t be easily found in other types of work. They’ve worked hard to build their companies and they see the great vision they had long before they opened their doors come to life. They are happy to share their story when they talk to their customers but when their fingers hit the keyboard their heads can often overtake their hearts, leaving them stuck in writer’s block.
Find the Passion in Your Work
Fight writer’s block by reconnecting with the passion you experience in your everyday work. Take a moment to reflect on those aspects of your business that you look forward to most and begin there. Is it finding a new product or service to offer your customers? Is it taking on a new project? Or, maybe it’s collaborating with people who challenge you and show you new ways to do things better. Whatever drives your enthusiasm most is a great place to start zeroing in on topics you will speak about with a passionate and authoritative voice.
If you need an exercise to give your creative mind a jolt, take a moment to write a list of the things you love about your work. This will be just the beginning of a list that will supply you with ideas for several blog posts.
Say It Like You Mean It
Are you afraid your writing is not compelling enough to attract an audience? To combat a “flat” voice in your writing think about the emotion you feel when you are inspired while working. How does it feel to complete a difficult task, or the moment you find just the right product for a customer and you know you’ve opened the door to repeat business. How about when you’re dealing with a stressful situation? Dig into the reactions you have to good and bad situations and you’ll find the right voice for your topic.
The next time you find yourself saying, “I don’t know what to write” think about the passion you find in your work every day and that’s where you’ll find your next great blog post!
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