Business Blogging Archives - Dena Weigel Bell

When I’m meeting with a new client I often hear, “I want to start a blog but I don’t know what to write.” A legitimate claim, to be sure, but one that is not impossible to remedy.

Most business owners enjoy a passion for their jobs that can’t be easily found in other types of work. They’ve worked hard to build their companies and they see the great vision they had long before they opened their doors come to life. They are happy to share their story when they talk to their customers but when their fingers hit the keyboard their heads can often overtake their hearts, leaving them stuck in writer’s block.

Find the Passion in Your Work

Fight writer’s block by reconnecting with the passion you experience in your everyday work. Take a moment to reflect on those aspects of your business that you look forward to most and begin there. Is it finding a new product or service to offer your customers? Is it taking on a new project? Or, maybe it’s collaborating with people who challenge you and show you new ways to do things better. Whatever drives your enthusiasm most is a great place to start zeroing in on topics you will speak about with a passionate and authoritative voice.

If you need an exercise to give your creative mind a jolt, take a moment to write a list of the things you love about your work. This will be just the beginning of a list that will supply you with ideas for several blog posts.

Say It Like You Mean It

Are you afraid your writing is not compelling enough to attract an audience? To combat a “flat” voice in your writing think about the emotion you feel when you are inspired while working. How does it feel to complete a difficult task, or the moment you find just the right product for a customer and you know you’ve opened the door to repeat business. How about when you’re dealing with a stressful situation? Dig into the reactions you have to good and bad situations and you’ll find the right voice for your topic.

The next time you find yourself saying, “I don’t know what to write” think about the passion you find in your work every day and that’s where you’ll find your next great blog post!

Typically, writing is a very solitary activity. You sit down at your desk, collect your thoughts, and let them fly out into the world through your pen or keyboard like baby birds leaving your safe, little nest. It’s a great job, but sometimes you miss the reassurance that what you turn out is connecting with the right audience in the right way. When confirmation does come it provides a writer with a great jolt of confidence that carries over into all the other work you do. Recently, I received this adrenaline shot when a client’s blog was mentioned by a television reporter during an evening broadcast and later posted online.

During an interview with Kirk Johnston of Shiloh Vineyards, Mike Cooper of the Hays Post’s “Community Connections,” gave the WaKeeney Travel Blog a shout out as the place where he first discovered the vineyard. I’ve written two posts about the vineyard so far and each time we’ve seen high numbers of comments, likes, and shares on both the blog and social media. Even long after the original post was published!

Longevity is just one of the many advantages a blog provides a business over their non-blogging competition. By regularly posting original content with effective keywords and links inserted, a blog increases a company’s chances to drive traffic to its website every time a new post is published. And, sharing that original content across social networks continues to capture attention far beyond the original publishing date. It’s a valuable marketing feature that a static website alone cannot offer–blogging surpasses both time and distance!

Thank you, Mike Cooper and the Hays Post, for giving the WaKeeney Travel Blog a shout out on “Community Connections!”

Click on the video below to listen to the interview and find out more about Shiloh Vineyard. The WaKeeney Travel Blog is mentioned at 14:45.

Finding the Passion in Your Writing

A Shout Out From Televised News

Get Social