Typically, writing is a very solitary activity. You sit down at your desk, collect your thoughts, and let them fly out into the world through your pen or keyboard like baby birds leaving your safe, little nest. It’s a great job, but sometimes you miss the reassurance that what you turn out is connecting with the right audience in the right way. When confirmation does come it provides a writer with a great jolt of confidence that carries over into all the other work you do. Recently, I received this adrenaline shot when a client’s blog was mentioned by a television reporter during an evening broadcast and later posted online.
During an interview with Kirk Johnston of Shiloh Vineyards, Mike Cooper of the Hays Post’s “Community Connections,” gave the WaKeeney Travel Blog a shout out as the place where he first discovered the vineyard. I’ve written two posts about the vineyard so far and each time we’ve seen high numbers of comments, likes, and shares on both the blog and social media. Even long after the original post was published!
Longevity is just one of the many advantages a blog provides a business over their non-blogging competition. By regularly posting original content with effective keywords and links inserted, a blog increases a company’s chances to drive traffic to its website every time a new post is published. And, sharing that original content across social networks continues to capture attention far beyond the original publishing date. It’s a valuable marketing feature that a static website alone cannot offer–blogging surpasses both time and distance!
Thank you, Mike Cooper and the Hays Post, for giving the WaKeeney Travel Blog a shout out on “Community Connections!”
Click on the video below to listen to the interview and find out more about Shiloh Vineyard. The WaKeeney Travel Blog is mentioned at 14:45.