Coming up with a new story every week can be overwhelming for business owners who are already knee deep in a hundred other tasks that require their attention—but the SEO gods are calling and you must fill up their coffers if you want to get noticed on the web.
When find yourself searching for fresh ideas it’s best to go back to basics with these four universally loved themes to find the stories that will attract new business and place you at the top of search engines week after week.
1. Heroes Always Win
Everyone loves a good origin story, and every business has a tale to tell. Create a narrative about your business that is interesting, fun, and factual and you’ll hook readers. Give it a great opening, a strong middle and a conclusion that will draw out emotion in the reader.
2. Invite Others Into the Limelight
You’ve heard the stories—customer after customer has told you how your product or service has impacted their lives. Now it’s time to pass those stories along. A good ending and your ability to sympathize with your customer will begin to build the trust that is at the heart of brand loyalty.
3. Let Your Product Shine
You know how great your products and services are, now it’s time to share those winning stories with the masses. Pay close attention to your word choice and phrasing when doing this, as it’s easy to overstep the boundaries of “fun and informative” storytelling and end up sounding like a desperate braggart.
4. Take Readers Along on the Adventure
People love to hang out with fun people—especially virtually. Keep a space open on your blog for your personality to really shine and your customers will feel like they already know you. It will also encourage trust in your business, bring positive energy into the conversation, and create a fun virtual environment for both of you. I applied this theme when I wrote about one of my first clients. She was in the unique position of “founder’s daughter,” starting at entry level and working her way up to an executive position to become the next-gen “millennial” face of the company. To help reinforce her new status we contributed a post to her industry’s leading national organization who shared it across their networks to over 90,000+ readers, introducing her to her peers and establishing her as an industry leader!
What themes do you turn to when you’re searching for ideas? Let me know in the comments below.
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